Orchestra of St. Luke's (OSL) brings new life to classic masterworks by fostering the creation of new music, cultivating the talent of young artists, supporting musicians, and building community through the vibrancy of live performance since its founding in 1974.
OSL felt its brand wasn't feeling relevant, contemporary, or vibrant in the classical music space. With a team, I assisted in determining the brand vision, brand voice, and a new look and feel for branded marketing collateral.
The 2018 - 2019 season brochure was the first piece of collateral to inform the brand refresh for OSL. New colors, image treatments, text styles, and layouts were explored and refined in this book and carried to other marketing materials and a new website. The following are select spreads from the season brochure.
This invitation is for OSL's annual gala—a black-tie event that expanded the branding further with elegant motifs and rich gem tones. The invitations were printed on artful textured paper with silver foil accents.