IIDA is the most influential professional organization for the interior design industry. The New York Chapter consists of more than 800 members in ten specialty forums. While based in New York City, the chapter is also represented in three city centers: Albany, Buffalo, and Rochester.
The goal of the rebrand was not only to update the look and feel of the organization but to unify all four city centers. Over the years, NYC had been deemed the "center" of the state chapters. By using New York State as part of the logo, all state chapters are recognized and equalized.
A detail of the business card design created as a template for the internal team to update as needed.